The ABRE Packaging and Consumption Congress 2025 stands out as the most important meeting point for leaders and professionals in the consumption, packaging, retail, and circularity chains to discuss the direction of the consumer market in Brazil and worldwide.

In the 2025 edition, the ABRE Congress explores the ways in which technology and Artificial Intelligence are scaling business transformation, alongside an in-depth look at the following areas: Market, Retail, Consumption, Brands and their paths to building value, Sustainability around the world, packaging against food loss, and innovation and technology ecosystems.

A unique event for strategic alignment, insights, and differentiated networking to strengthen business relationships, recognized and anticipated by the entire sector.

April 9

- Market and Consumption
- Market trends and current drivers of consumer behavior, and where this transformation is headed.
- Retail and E-Commerce
- The accelerated digitization of retail and its impact on the business model of consumer and production chains.
- Brands and strategic paths for building value
- Brand cases and paths for innovating and expanding their connection and delivery of value to consumers.
- Technology and Artificial Intelligence
- Cases and analysis on the adoption of new technologies and artificial intelligence by the packaging industry.

April 10

- Sustainability
- Sustainability in the packaging industry and consumption chain around the world and the key drivers for advancing this agenda.
- The developments, implications, and challenges arising from the new European regulations on packaging and packaging waste.
- Reducing Losses in the Food Chain
- Holistic sustainability in the face of the challenges of modern society: what are the paths and positive impacts on reducing food loss and waste.
- Brands and strategic paths for building value
- Brand cases and paths for innovating and expanding their connection and delivery of value to consumers and advancing sustainability in the consumption chain.
- Open Innovation
- The role of open innovation in scaling the efficiency of the production chain and its competitiveness.

Colorfix was a Bronze Sponsor of the ABRE Congress and had an exclusive space to showcase the launch of Revora CO2RE Reduced Carbon and the Marble Line.

There were several contacts with relevant companies in the packaging sector, including Nestlé, O Boticário, Ypê, Natura, L'occitane do Brasil, Lindt, Kimberly Clark, Kenvue, among others. In these conversations, we presented our solutions and created and approached potential customers, in addition to networking with relevant companies in the segment.

The following people attended the event: Francielo Fardo (CEO), Desiree Motta (marketing supervisor), Thays Baraldi (technical coordinator), and some members of the sales team, Adriana Costa, Carlos Damasio, and Joelma Cavalcante.