On July 29, Colorfix will host designer Marco Lobo, who is responsible for the design of Think Plastic Brazil and for coordinating the development of Color Trend, the annual color trends catalog sponsored by the company.

In addition to supporting the project, Colorfix is responsible for developing the colors proposed in the catalog, which are subsequently presented to the market as a reference for the plastics processing industry.

Marco Lobo holds a Ph.D. in Social Projects from the Getúlio Vargas Foundation (FGV-CPDOC) and a master’s and bachelor’s degree in Design from the University of Brasília (UnB). He has over 15 years of experience in international design promotion and management. He currently serves as an Innovation and Design Manager, Design Coordinator at IESB University Center, advisor to the Brazil Design Center, graduate professor at ENFAM, and coordinator of the Center for Innovation, Sustainability, and Design (INP/Think Plastic Brazil).

During the visit, Marco will present the Color Trend 2027 concept, sharing the studies, research, and trends that guide the development of the material. The itinerary also includes a tour of Colorfix’s facilities, where he will learn about the masterbatch manufacturing process, following the steps from color development in the laboratory through production and quality control.

The presentation will bring together professionals from the Sales, Technical Support (ATEC), Marketing, Development Laboratory (LDS), and Quality Control Laboratory (LCQ) departments, providing an opportunity to exchange knowledge on color development, application possibilities in PCR resins, market trends, and strategies to strengthen customer relationships.

In addition to strengthening the partnership between Colorfix and Think Plastic Brazil, the visit represents an opportunity to increase the company’s visibility within the industry, as Marco Lobo maintains relationships with various organizations in the plastics industry, helping to generate new connections and business opportunities.

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